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If you have chosen good keywords, and followed the steps outlined above, you should have a good position near the top of the listings. Now the trick is to maintain that position. Just because you appear at the top of the search results doesn’t mean that you are guaranteed to remain there. New websites appear by the second and search engines regularly change the methods they use to index them. To ensure that you maintain your position, you must first re-submit your site around once a month and check your ranking on each major search engine regularly, preferably once a week. By checking your ranking you can determine what your position is and whether it is trending upward or downward. If you are heading up over time, great, pat yourself on the back for a job well done. If your rank is spiraling downwards, or you just can’t seem to push ahead of certain competitors, its time for some more advanced work.
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The fact that most people do not query search engines on single words such as “Books”, or “Fish”, works in your favor. Users are more likely to search for something more specific like “Cook Books”, or “Monk Fish”. The first step, then, in choosing the right keywords, is to make them specific. You can also be more specific in your keywords by narrowing down your geographic location. For example, if you're a dentist in Washington, you would be most interested in attracting web site visitors from the Washington area. Washington Internet traffic would also be more likely to visit you, rather than a dentist in another state. So you would be best off picking keywords like:
Dentists WA
Dentist in Washington
WA dentists
Washington Dentist
You also have an excellent chance at ranking well on keywords that are closely related to the main subject of your site. For example, if your website subject is gourmet foods and culinary arts, you might try targeting related keywords such as “Vietnamese cinnamon” or “Cajun spices”. The point is, people looking for these items are probably interested in cooking as well. Furthermore, the competition for these keywords is much less intense than for “food”, or “Cooking”. You have a better chance of getting an excellent position using focused and targeted keywords such as these. There are other opportunities as well, such as taking advantage of misspellings.
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Take a look at the websites that have higher listings than you and note their URL’s. Go to Page Advisor and run a comparison analysis on the specific URL that is competing against you. Page Advisor’s report will show you both your stats as well as those for your competitor. You can do a side by side comparison and see exactly what your competitor has that you don't have, or what you have that your competitor doesn't. Maybe that extra keyword or those extra hyperlinks are nosing them ahead of you into Position 1--use Page Advisor to find out. Once you've got an idea of what you can do to improve your ranking, use Page Builder Plus to make the necessary changes. Check your rankings again in a week or so and look for any differences. This is a constant process that you must maintain with some vigil. Don’t let your competitors get a leg up on you by ignoring your ranking trends for too long. Maintain your position and you will get a constant, steady reward in the form of new visitors and increased traffic to your site.
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Psend is a leader in free web hosting
on the internet. They offer 10MB free space, Free Email, PHP and CGI
support
plus much more.
Telos Online Is a leader in
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Telos also offers; Web Hosting, Web Submission, and PC/LAN Support for
small businesses.
Psend Daughter is a
forwarding domain for psend.com.
Mister Beans Web Works is a
full service design company specializing in the creation of web pages
for small businesses.
Mr. Beans is the hosting partner of
misterbeans.com. They offer a hosting solution in between Psend.com and
TelosOnline.com
Dexee, Inc. is a web deign firm
specializing in the creation of ecommerce web sites.
Man-Card, INC. not much to
say....title says it all.
Lone Wolf Trading Post is a
web site dealing in the sale and trade of american indian artifacts and
Taxidery mounts. They also offer antlers, bones, leather and other misc
items.
Beautiful You is a traveling
spa located in the Denver colorado area. they specialize in
wedding's. Offering manicures, pedicures, and hair styles for the bride
or the entire party at there location of choice!